ome fashion pieces are fleeting trends, while others cement themselves as timeless staples. Jackets? They’re the undisputed MVPs of any wardrobe—equal parts functional, stylish, and effortlessly cool. From their humble beginnings as military gear to their reign as statement pieces in high fashion, jackets have mastered the art of reinvention.
And where better to track what’s trending than Instagram? A study by CLB analyzed hashtag data to uncover the jacket styles that are racking up millions of posts and solidifying their status as fashion must-haves. With the jacket industry set to hit $53.25 billion in 2025 (and outdoor jackets growing at a CAGR of 6.1% from 2025 to 2033), it’s clear that outerwear is bigger than ever. So, let’s break down the top 10 jackets dominating your social feed and closets alike.
1. Bomber Jacket – The Undisputed King
Hashtag: #bomberjacket | Posts: 2.5M
If jackets had a hall of fame, the bomber would have its own wing. Originally designed for WWII pilots, this classic has evolved into a streetwear favorite, beloved for its effortless mix of cool and comfort. Whether it’s a sleek leather version or a bold, oversized silhouette, the bomber’s versatility makes it Instagram’s top-ranked outerwear superstar.
2. Trench Coat – The Drama Queen of Outerwear
Hashtag: #trenchcoat | Posts: 1.6M
Chic, mysterious, and always polished, the trench coat has been a fashion power move since its wartime origins. With its cinched waist, dramatic lapels, and structured silhouette, it’s the go-to for everything from power dressing to off-duty elegance. Whether classic beige or a bold color remix, the trench coat remains a wardrobe essential.
3. Varsity Jacket – From Locker Room to Luxury
Hashtag: #varsityjacket | Posts: 850K
What started as a high school team staple has become a street style sensation. The varsity jacket blends collegiate charm with modern cool, often upgraded with premium leathers, custom patches, and luxury details. From Ivy League nostalgia to high-end designer drops, this jacket scores major points in the fashion game.
4. Puffer Jacket – Cozy, But Make It Fashion
Hashtag: #pufferjacket | Posts: 753K
Practical yet ultra-stylish, the puffer jacket proves that warmth and fashion can coexist. With quilted designs, metallic finishes, and exaggerated proportions, this jacket has transformed from winter wear to year-round streetwear must-have. Bonus points if it’s oversized and in a bold hue.
5. Biker Jacket – The Rebel That Never Ages
Hashtag: #bikerjacket | Posts: 554K
Edgy, iconic, and eternally cool—the biker jacket is the ultimate rebel uniform. With its asymmetric zippers, heavy-duty hardware, and unmistakable attitude, this classic piece refuses to go out of style. Whether paired with ripped jeans or a silky slip dress, it’s a guaranteed head-turner.
6. Shacket – The Hybrid Hero
Hashtag: #shacket | Posts: 202K
Can’t decide between a shirt and a jacket? Enter the Shacket. This ultra-versatile piece is perfect for layering and has taken over Instagram feeds as the ultimate transitional wardrobe staple. Whether in plaid, corduroy, or sleek neutrals, the Shacket is proof that hybrid fashion is here to stay.
7. Flight Jacket – The High-Flyer
Hashtag: #flightjacket | Posts: 177K
A cousin of the bomber jacket, the flight jacket keeps its aviation roots while adding modern flair. Structured, stylish, and packed with functional elements like reinforced shoulders and sleek zippered pockets, it’s a go-to for those who love military-inspired fashion.
8. Peacoat – The Nautical Classic That Means Business
Hashtag: #peacoat | Posts: 152K
Originally worn by sailors, the peacoat is now the definition of polished sophistication. With its structured double-breasted design, oversized buttons, and tailored fit, it seamlessly blends classic charm with contemporary style. Whether layered over a hoodie or a crisp shirt, it’s always a winner.
9. Moto Jacket – Sleek, Streamlined, and Speed-Ready
Hashtag: #motojacket | Posts: 130K
Less rugged than its biker cousin, the moto jacket is all about sleek minimalism. Think clean lines, subtle hardware, and high-performance fabrics that balance function with style. Whether on the back of a motorcycle or just running errands, it’s a modern wardrobe essential.
10. Leather Vest – The Wild Card
Hashtag: #leathervest | Posts: 110K
Sleeves? Who needs ‘em? The leather vest rounds out the top 10, proving that sometimes, less is more. Whether layered over a tee or worn as a statement on its own, this versatile piece is a bold, rebellious addition to any outfit.
What the Experts Say
“Jackets remain a cornerstone of fashion, blending heritage with modern innovation,” says Mahendra Singh, CEO of CLB. “Instagram trends show a clear preference for pieces that offer versatility, luxury, and functionality.”
Final Takeaway: The Future of Jackets is Hybrid & Heritage
Instagram’s top jackets list makes one thing clear: outerwear isn’t just about staying warm—it’s about making a statement. The bomber reigns supreme, while classics like the biker and trench coat remain strong. But the rise of hybrids like the Shacket signals an evolving demand for versatility.
With engagement in the millions and the industry set for explosive growth, one thing’s for sure—jackets aren’t just a seasonal affair; they’re a forever fashion favorite. So, which one’s dominating your closet (and your feed)?
