Embarking on her artistic journey in 2005 post her Studio Berçot graduation, Shourouk Rhaiem has gained fame for her remarkable jewelry designs. Her creations, adorned with an array of stones, metals, and Swarovski crystals in vibrant hues, have garnered widespread acclaim. A-list celebrities like Jennifer Lopez, Lady Gaga, and Sarah Jessica Parker have been captivated by her work, while former U.S. First Lady Michelle Obama and Princess Victoria of Sweden have adorned themselves with her exquisite jewelry pieces.
Shourouk’s gift lies in her capacity to transform ordinary objects into extraordinary creations. Commencing with a Ricoré coffee container, symbolizing the idyllic family she yearned for during her childhood, she drew inspiration from this vision to infuse her creative flair into a range of items, including dish soap and fragrance containers.
Prepare for a jubilant revelry of creativity, artistry, and the magical allure hidden within everyday items at ‘La Vie en Strass’ in Bangkok. Shourouk’s unique fusion of opulence and whimsy infuses vitality into iconic objects such as Prickly Heat (Snake Brand) cooling powder cans, local beer bottles, and Hanfa brand mosquito repellent boxes.