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SOME BAGGAGE IS WORTH CARRYING ON IN 2024 ;) TAKE GUCCI VALIGERIA FOR EXAMPLE.

It's E.M.O.T.I.O.N.A.L
Gucci unveils a fresh campaign showcasing the House's travel collections, celebrating its rich heritage and timeless savoir-faire with the captivating presence of NI NI and CHANG CHEN.

Dreamed up by the imaginative mind of Creative Director Sabato De Sarno, the latest Gucci Valigeria campaign is a lively fiesta of love and the expansive notion of family. Here, the real treasures are the connections we gleefully choose to clutch tight. Against the bustling backdrop of an airport, where adventures take flight and reunions unfold, two buddies serendipitously collide in a whirlwind of instant feels. It’s a snapshot of that extraordinary charm that travel weaves, especially when you’re navigating the world beside a friend who feels more like family.

Ni Ni, the powerhouse Global Brand Ambassador and dazzling actress, teams up with the charismatic actor Chang Chen, and guess what? Their real-life BFF vibes spill effortlessly onto the set! Brace yourself for a tale that’s all about celebrating the good stuff – relationships that sparkle, experiences that sizzle. Join the party as they invite you into a world where connections are king, and shared adventures steal the show. It’s the ultimate Gucci community spirit – and you’re cordially invited to the shindig!

ALSO READ: FENDI ROARS INTO THE YEAR OF THE DRAGON WITH A POKEMON-CHIC COLLAB.