This week, BURO247ME invited some of our favorite PR powerhouses to Kanvas Dubai for a behind-the-screens look at what we’ve been cooking up digitally, and trust us, there’s been a lot on the boil.
For those of you who haven’t been keeping up, BURO started out as a pure news site. But in true fashion spirit, we knew it was time for a glow-up. Call it a makeover, call it botox, we’ll take either! The BURO of today is more than a news source. It’s a curated, creative playground, and we couldn’t wait to show it off.
Guests were immersed in a full digital experience that traced our evolution over the past two years—one editorial beat, fashion feature, and personality-packed playlist at a time. From a fresh new layout to dynamic storytelling, BURO is now the digital equivalent of a well-styled outfit: smart, sharp, and a little unexpected.
So what’s new?
We’ve introduced regular editorial beats to keep your week stylishly structured:
- Monday Must-Haves to kickstart your cravings
- Tuesday Artist Spotlights to celebrate creative visionaries
- Wednesday Fashion Trends & Brand Obsessions to feed your sartorial soul
- Friday ‘Scoop’, our weekly wrap-up of what you need to know
- Weekend Guide & Playlist, because your off-duty days deserve a little BURO touch, too
Beyond content, we’ve gone international (but make it niche): enter the BURO Russian Edition, a dedicated space on the site featuring original content crafted for our Russian-speaking readers.
And because we couldn’t resist a little drama, we also introduced Anna-Lyse—our no-holds-barred, completely fictive fashion critic who’s been sharpening her claws for the next trend disaster. If something’s passé, problematic, or just plain poorly styled, you can count on Anna-Lyse to roast it, toast it, and toss it.
As we spilled the tea, literally (yes, there was a tea station), at Kanvas, we celebrated this new chapter with the people who’ve supported us through every format shift, headline, and headline-worthy event.
Here’s to the next era of BURO247ME: stylish, bold, and unapologetically digital.
