When a beauty brand and an icon collide, the result is less “another celeb deal” and more “match made in haircare heaven.” Enter Rosie Huntington-Whiteley, the model-actress-entrepreneur whose glossy blonde mane has practically earned its own IMDb page. Today, she officially joins the Gisou hive as Global Brand Ambassador — and somehow, it feels like she’s been buzzing there all along.
Founded by Negin Mirsalehi and rooted in six generations of beekeeping heritage, Gisou has always stood out in a sea of cookie-cutter collabs. It’s not just honey in the formula — it’s honey in the DNA. And now, with Rosie in the mix, the brand doubles down on its mantra: hair isn’t just hair, it’s your most personal accessory.
“I’m delighted to join the Gisou Hive,” Rosie shares. “Hair has always been a powerful form of self-expression for me, and this partnership feels like a natural fit. This campaign celebrates the idea that hair is your best accessory — deeply personal and a true reflection of your identity.” Translation? Rosie knows that a good blowout is basically a confidence strategy.
The timing couldn’t be sweeter. Over the past decade, Gisou has morphed from a passion project into a beauty heavyweight — bridging heritage and innovation while keeping community at the heart of everything. That’s exactly why Rosie makes sense: her approach to beauty is thoughtful, intentional, and impossibly chic, the kind of energy Gisou has always embodied.
“Welcoming Rosie into the Gisou hive feels incredibly special,” says Mirsalehi. “She’s a true style icon whose genuine love for beauty and belief in hair as self-expression aligns so naturally with our world. What we’ve created together is a celebration of style, confidence, and of course — great hair.”
The announcement also aligns with Gisou’s next big move: its foray into styling with the launch of the Honey Milk 5-in-1 Styling Cream. Clinically proven to give up to three days of style memory (because who has time to wash daily?), the feather-light formula blends Mirsalehi Honey with hydrolysed milk protein to deliver flexible hold, hydration, frizz control, glazed shine, and heat protection up to 230°C. Translation: a blow-dry that actually survives brunch, a workout, and maybe even Dubai humidity.
With Rosie on board, Gisou isn’t just redefining haircare — it’s making a statement: the ultimate power accessory isn’t in your closet, it’s on your head.
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