Sydney Stanback, Pinterest’s Global Trends and Insights Lead, puts it best: “In 2025, more will be more.” With Gen Z making up over 40% of Pinterest’s users and driving 65% of the trends, their influence is undeniable. Think “Surreal Soirees,” “Chaos Cakes,” and “Castlecore”—proof that bold self-expression is back in a big way.
Here’s a sneak peek at the hottest 2025 trends across fashion, beauty, home, and more:
TRAVEL: “PEAK TRAVEL”
Cities? Over it. 2025 is all about mountain escapes, treetop views, and thin, fresh air. Gear up for an ele-vacation, your next adventure is above the clouds.
FASHION: “SEEING DOUBLE” & “TERRA FUTURA”
- Seeing Double: Besties aren’t copying, they’re coordinating. Matching festival fits and synced date-night looks will be group chat goals.
- Terra Futura: Eco-warriors, unite! From solar punk fashion to chaos gardening, Boomers and Gen X are rewriting the rules of sustainable style.
HOME: “PRIMARY PLAY” & “MIX & MAXIMALIST”
- Primary Play: Gen Z and Gen X are embracing colorful murals, contrast trims, and funky furniture upgrades. Your home = your playground.
- Mix & Maximalist: Bold patterns, eclectic prints, and layers upon layers—this isn’t your minimalist era.
BEAUTY: “GODDESS COMPLEX” & “AURA BEAUTY”
- Goddess Complex: Gold facials, goddess braids, and divine nail art—your glow-up is about to become mythical.
- Aura Beauty: Channel your mood with bold, color-driven makeup. It’s all about finding your aura and flaunting it with confidence.
FOOD & DRINK: “REBEL FLOATS” & “CHAOS CAKES”
- Rebel Floats: The soda game gets a glow-up with fizzy, homemade concoctions in every color imaginable.
- Chaos Cakes: Cute cakes are out, quirky cakes are in—think silly, wacky, even rodent-inspired creations. Yes, rat cake is trending.
CELEBRATIONS: “ROCOCO REVIVAL” & “SURREAL SOIREES”
- Rococo Revival: Opulence meets ultra-feminine aesthetics, with Marie Antoinette vibes taking over weddings and parties.
- Surreal Soirees: Defy gravity with curvy candlesticks and Salvador Dali-inspired decor. Tablescapes are officially art.
PARENTING: “NESTING PARTIES”
Say goodbye to traditional baby showers. Nesting parties are all about practical support for new parents, think freezer meals and diaper bouquets.
Pinterest’s Predicts report is 80% accurate, so expect these trends to dominate your feeds, closets, and living rooms. Explore the full report and get ready to dive headfirst into 2025—because more is more, and the future is fabulously bold.
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