For four exhilarating days, this was the ultimate hotspot where local talent and brands strut their stuff. From ready-to-wear to Haute Couture, accessories to fragrances, it’s a feast for the fashion-forward. With fashion experts, influencers, investors, and die-hard enthusiasts all in attendance, get ready to dive into the latest trends and show some love for our local stars.
The Saudi 100 Brands program isn’t just a stepping stone; it’s a rocket launch for Saudi designers. With cutting-edge tools, top-notch workshops, and mentorship from global gurus, they took Saudi creativity to new heights. Their mission? To set international standards, spotlight rising stars, and strut their collections on the world stage.
Burak Cakmak, CEO of the Saudi Fashion Commission, explained that “the decision to host a second edition of the exhibition came after the impressive success of the first edition, which drew a crowd of 22,000 visitors over 4 days, and in which the participating Saudi young talents received positive feedback on their collections and designs, adding to that the keenness of global brands to take part in the exhibition, accumulating to a total of 200 exhibiting brands this year. Therefore, the number of visitors is expected to surpass last year’s and the sales of Saudi fashion Brands are expected to increase, moreover, we are witnessing tangible excitement from the international brands participating in the exhibition today, making us optimistic about a greater success to come.”
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