OBSESSED THIS WEEK: OUR EDITOR’S BRAND CRUSH IS FASHION BRAND KOROBEYNIKOV.

f there’s one thing about me, it’s that I’m always on the hunt for the next brand to obsess over, because fashion isn’t just about clothes, it’s about the details, the layers, the accessories that take an outfit from good to unforgettable. As Managing Editor of BURO247.me, I live for discovering new brands, whether it’s fashion or accessories (because let’s be real, I believe in stacking everything, jewels, rings, and style!). Every week, I’ll be letting you in on my latest obsession, and this week, it’s all about KOROBEYNIKOV.

Founded in 2019 by designer Grigory Korobeynikov and brand director Kirill Rubtsov, Korobeynikov isn’t just making clothes, it’s rewriting the code of sensual, modern femininity, one bold stitch at a time. Now based in Bali (yes, dreams do come true), the brand specializes in knitted womenswear that blends sleek lines, clean silhouettes, and unapologetic sensuality.

Think: minimalist cuts with maximum impact. Korobeynikov’s pieces celebrate every curve and contour, no matter your shape, through expertly designed fits that reveal, flatter, and empower. Their claim to knit-fame? A now-iconic set featuring a lintel-style top and daring high-slit skirt, first unveiled at Paris Fashion Week in the Resort 2019 Dear Progress showroom. The silhouette was so striking, it sparked a wave of imitators, both in Russia and abroad.

From humble beginnings to international buzz, Korobeynikov has expanded its reach from Moscow to the islands of Indonesia, with production and stock now spanning from Turkey to tropical shores. Sensual, sharp, and always effortlessly cool, the brand continues to thread its way into wardrobes, and headlines, worldwide.