The exclusive BMW XM Mystique is born from this harmonious blend as the daring transformation of the iconic BMW M into a canvas of couture inspiration, where fabrics are not only placed on the interior, but across its bold exterior, draping it in a bespoke suit of extravagance, elevating the SAV’s iconic design and luxurious interior to unparalleled heights.
‘I am honored to have inspired the first-ever high-fashion BMW show car, which is truly one-of-a-kind in every sense.’ – Naomi Campbell.
With all these special specifications, it was only fitting that the world premiere unfolded at the Cannes Film Festival, a stage devoted to absolute brilliance, mirroring the essence of Naomi Campbell and M GmbH. Yet, this showstopper isn’t just about looks, it’s about a fusion of senses. Inspired by Campbell herself, maestro Hans Zimmer crafted a bespoke sound, enveloping the BMW XM Mystique Allure in an auditory masterpiece, echoing its boldness and fashion-forward design. And beneath its sleek exterior lies a revolutionary M HYBRID drive, marrying electric power with the might of either an inline-six or V8 engine, propelling the BMW XM Label Red to become the mightiest road warrior ever birthed by BMW M GmbH.
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