This partnership is part of the broader LVMH alliance with Formula 1, first unveiled in October 2024. Bound by a relentless pursuit of innovation, both Louis Vuitton and Formula 1 thrive on pushing boundaries. Together, they will fuel a shared ambition to drive triumphant stories and redefine the intersection of fashion, culture, entertainment, and sport.
In a season packed with thrilling driver shake-ups, Louis Vuitton will make its mark like never before, with prominent trackside branding, an unprecedented move for the House at a global sporting event. The legendary Trophy Trunk will make its grand appearance ahead of each race and return to the podium to frame the ultimate moment of victory. The 2025 season kicks off in Melbourne on March 13th, where Louis Vuitton will take its partnership to the next level as the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025. Present at key moments, from the opening ceremony to the crowning of champions, Louis Vuitton continues to prove that “Victory travels in Louis Vuitton.”
Louis Vuitton’s journey with Formula 1 began in Monaco, crafting the Trophy Trunk for the prestigious Grand Prix de Monaco™ from 2021 to 2024. But the House is no stranger to celebrating sporting greatness, its Trophy Trunks have safeguarded the symbols of triumph for the FIFA World Cup™, the Ballon d’Or®, the Olympic and Paralympic Games Paris 2024, and the America’s Cup.
True to its heritage, Louis Vuitton’s Formula 1 Trophy Trunks are meticulously handcrafted at the historic Asnières workshop, the very place where Georges Vuitton, son of the founder, pioneered the first automobile trunks in 1897. Designed to endure the elements, these trunks laid the foundation for Vuitton’s enduring legacy in the automotive world, which later saw the brand host its own rally, the Louis Vuitton Classic Runs, and honor automotive design through the Louis Vuitton Classic and Design Awards.
From the atelier to the paddock, Louis Vuitton and Formula 1 are united by precision, innovation, and an unyielding drive for excellence. This spirit will be embodied in the new Trophy Trunks, wrapped in the House’s iconic Monogram and emblazoned with the distinctive “V” in custom colorways for each Grand Prix. As Formula 1 continues to captivate audiences worldwide, Louis Vuitton will ensure that every triumph is immortalized, proving, once again, that “Victory travels in Vuitton.”
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