JJ MARTIN SET OUT TO ELEVATE OUR ENERGY FOR FW25 – AND ABSOLUTELY NAILED IT.

A Whirlwind of Wonder.
La DoubleJ's Fall 2025 Collection Meets Lyman Whitaker's Kinetic Art at Milan Fashion Week.

For its Fall 2025 ready-to-wear collection, La DoubleJ unleashed an electrifying experience at Milan Fashion Week, transforming Palazzo Visconti into a magical wind forest. The show’s star attraction? Ten hand-crafted kinetic sculptures by Utah-based artist Lyman Whitaker, whose moving, organic masterpieces have been captivating audiences for over 40 years. Sourced from Wind Sculptures Netherlands, these dynamic works—ranging from 1 to 1.5 meters tall—gyrated in perfect harmony with La DoubleJ’s nature-inspired designs, creating a mesmerizing symbiosis of fashion and fantasy. These “energetic antennae” encouraged guests to slow down and embrace stillness amidst the chaos of the fashion world, all while celebrating the divine connection between the earth and La DoubleJ’s bold, striking silhouettes.