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IT’S RACE O’CLOCK AND BULGARI UNITES LUXURY WATCHES WITH VIRTUAL RACING.

The Bulgari x Gran Turismo collaboration.
Bulgari stole the show at the Gran Turismo World Series Finals in Barcelona. Not content with just one surprise, they wowed audiences with not one, but two remarkable reveals!

The Italian luxury brand debuted the Bulgari Aluminium x Gran Turismo Special Edition, a fusion of luxury watchmaking and gaming culture that redefines iconic timepieces with a fresh, dynamic twist. But that’s not all! On the virtual racetrack, Bulgari showcased the awe-inspiring Bulgari Aluminium Vision GT concept car, a hypercar built for high-speed thrills within the Gran Turismo gaming universe. Crafted with precision and passion, it’s a true testament to Bulgari’s commitment to pushing boundaries and setting new standards of excellence.

Bulgari Aluminium x Gran Turismo Special Edition.

The legendary sleekness and coolness of the original Bulgari Aluminium are elevated to new heights, boasting a vibrant yellow hue inspired by the dashboard dials of classic Italian gran turismo cars from the 1990s. Crafted from robust yet lightweight aluminium, its case meets the softness of rubber in the Bulgari-emblazoned bezel. The bracelet, featuring articulated rubber links connected by aluminium rods, exudes a sporty yet sophisticated vibe. Diving deeper, the crown and caseback are forged from high-tech titanium with a black DLC treatment, adorned with the 10th Anniversary Vision GT logo, symbolizing a decade of speed and style.

Available in two limited editions – one with a striking yellow dial and black counters, and the other with an anthracite dial complemented by yellow indices – this timepiece is a collector’s dream. Plus, for the first time since its relaunch in 2020, the Bulgari Aluminium boasts an integrated tachymetric scale, perfect for tracking thrilling races. Powered by the automatic Calibre B381 with a chronograph function, meticulously crafted by Bulgari’s integrated Manufacture, this watch is not just a timekeeper; it’s a statement of speed, style, and sophistication.

Bulgari Aluminium Vision GT Car.

Prepare to be dazzled as Bulgari embarks on a journey that transcends the boundaries of the physical and digital worlds, seamlessly intertwining the craftsmanship of haute horology with the adrenaline-fueled realm of high-performance auto racing. Every curve and contour of this digital masterpiece pays homage to the iconic Bulgari Aluminum x Gran Turismo Special Edition watch, weaving together the DNA of both worlds in a symphony of brushed aluminum, carbon fiber, and sleek rubber accents. Inside the cockpit, a vibrant interplay of colors and materials dance harmoniously, echoing the unmistakable yellow dial of the Bulgari timepiece.

This visionary creation is the brainchild of two design virtuosos: Fabrizio Buonamassa Stigliani, the visionary mind behind Bulgari’s product creation, and Fabio Filippini, the maestro of automotive design.

With every purchase of the Bulgari Aluminum x Gran Turismo Special Edition, enthusiasts unlock the thrilling opportunity to pilot the Bulgari hypercar in the virtual realm, further blurring the lines between reality and fantasy.

Bulgari once again pushes the boundaries of innovation, setting new standards both on and off the racing circuit, capturing the essence of speed with unparalleled style and sophistication. Buckle up and join Bulgari on this exhilarating journey where time meets speed, and imagination knows no bounds.

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