Welcome to FashionTech Middle East, the Dubai-based platform redefining how the region thinks, talks, and transforms fashion through technology. Think of it as your VIP pass to the future, where a fabric’s story is tracked on the blockchain, AI sketches your next collection, and digital wardrobes are as desirable as the ones in your closet.
Founded by two powerhouse visionaries, Liya Dashkina, Co-Founder, and Dr. Karin Lorez, a Chartered Accountant turned tech whisperer with over 15 years of experience in finance, venture capital, and emerging technologies, FashionTech Middle East was born from a simple idea: fashion’s future deserves a smarter conversation.
And they’re making sure it happens right here in Dubai.
With roots spanning from The Business of Fashion (BoF) to VC funds and Techstars, Dr. Lorez has spent her career bridging creative industries with cutting-edge innovation. Together with Liya Dashkina, she’s turning FashionTech Middle East into a regional think tank, event hub, and innovation lab all at once — one that’s as stylish as it is smart.
WHAT THEY DO (AND DO SO WELL)
Event Curation & Community Building
From panels that decode AI to workshops where fashion meets Web3, their events bring together designers, technologists, students, and innovators to talk about the new language of style, data, design, and digital identity.
Strategic Advisory & Training
FashionTech Middle East helps brands stay ahead of the curve, and the algorithm. They craft bespoke advisory programs on generative AI, blockchain-backed provenance, and digital product passports, translating complex tech into actionable strategies for fashion and luxury players.
Research, Insights & Thought Leadership
Through newsletters, reports, and original content, they unpack global tech trends and their regional relevance, helping Middle Eastern brands navigate the brave new world of fashion innovation.
Ecosystem Development & Startup Support
Got a FashionTech startup eyeing the Middle East? They’ll show you the runway. From market entry strategy to localisation, they guide founders ready to make their mark in the region’s fast-evolving ecosystem.
WHY IT MATTERS
Because fashion is no longer just about what we wear, it’s about how it’s made, how it’s shared, and how it lives in both the real and digital worlds. And FashionTech Middle East is leading that conversation, turning Dubai into a hub where innovation wears its most stylish outfit yet.
In short?
They’re not predicting the future of fashion, they’re building it.
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