EXPERIENCE A STYLE REVOLUTION WITH PRADA’S SS24 CAMPAIGN: CAPTIVATING PORTRAITS OF MEN AND WOMEN.

Featuring three internationally acclaimed actors and creatives: Harris Dickinson, Kelvin Harrison Jr. and Troye Sivan.

January 11, 2024

Never settling for comfort but always embracing the bold, the dynamic portraits mirror the ever-evolving world of fashion, capturing Prada's fluid connection with a tapestry of ideas and ideals.

In this collection of 40 portraits shot by Willy Vanderperre, both familiar and fresh faces take centre stage, each woman celebrated with her own unique story. The focus is on her and her style, exploring the ever-evolving concept of femininity. These portraits beautifully capture the balance between individuality and belonging, mirroring the essence of both the fashion show and the broader conversation around personal style. Prada’s reminder: fashion is a collective art.

Explore the many faces of Prada today – always mixing things up, never settling for the ordinary. The changing styles mirror the dynamic world of fashion, showcasing how Prada keeps evolving with a mix of ideas and values. It’s a journey through a fashion landscape that’s always in motion, challenging norms and embracing new possibilities.