“Clean girl is out. Mob Wife era is in,” claims a now-viral sound on Tiktok, attached with the #MobWife and #MobWifeAesthetic, which have garnered over 90 million and 57 million views (respectively) and counting.
If your virtual world is blissfully free of fur coats, leopard prints, and gold bling, buckle up for a trend that will give your algorithms a sartorial shake-up. We’re talking about the “mob wife aesthetic,” the unexpected fashion fling that’s taken TikTok by storm.
In a New Year’s plot twist, the fashion world has overthrown the “Clean Girl” in favor of what’s been dubbed the “mob wife aesthetic.” Suddenly, everyone–at least those “in the know”–is ditching their coquette bows and cozy puffers for a style straight out of an Italian-American matriarch’s closet.
But what exactly is the “mob wife aesthetic?”
Think leather, faux fur, animal print overload, floor-gazing coats, sheer slip dresses paired with dramatic shearling outerwear, long, deep red nails, statement studs, and layered gold jewelry. It’s like Carmela Soprano and Adriana La Cerva from The Sopranos, Elvira Hancock from Scarface, Karen Hill from Goodfellas, or Rosalyn Rosenfeld from American Hustle crash-landed onto your social feeds, bringing the glam of organized crime–or should we say wardrobe–onto the fashion horizon.
The “Mob Wife” sits on the opposite end of the spectrum from the “Clean Girl.” It’s also a silent rejection of the ‘Quiet Luxury’ trend that dominated 2023. While the look is a micro trend at best with no real potential to extend beyond winter, the niche aesthetic has swiftly taken over social media with the sartorial staples of a specific subset of New York and New Jersey women.
Even celebrities are not immune to the trend. So far, we’ve seen the likes of Hailey Bieber, Dua Lipa, and Kendall Jenner channel the mob wife aesthetic, and honestly, we can’t get enough of the ultra-glamorous style.
The “mob wife aesthetic” is not only limited to the fashion world. It has leaked into the beauty universe, leaving a deep, pigmented trail. Think smokey eyes, dense eyeliners, dark lips, and nail tints – a full face of uncompromising glam.
@alexxandra.makeup clean girl is out, mob wife era is in🐆💎🍷 #mobwife #mobwifemakeup #mobwifeaesthetic #makeuptutorial #makeup #fyp #makeuptrend ♬ original sound – kayla trivieri
If your fashion circuit has been lacking a touch of flair, fear not—mob wife chic is here to make your closet an offer it can’t refuse. Get ready to scroll through our gallery of inspiration where leopard print reigns supreme, gold is never too much, and being low-key is so last season.
Jumping on the chance to channel your inner mafia spouse? Discover and shop Buro247ME’s “Mob Wife” essentials below.
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