Dive behind the lens: Karim Sadli’s Spring-Summer 2024 eyewear campaign takes you on a journey of glamour with CHANEL Ambassador Liu Wen and fashion royalty Alaato Jazyper Michael, América González, and Loli-Bahia. Discover the power of eyewear as a fashion statement in candid conversations, mirroring the energy of Sadli’s visionary portraits and filmography.
Buro’s Behind the Scenes Insiders:
Alaato Jazyper Michael Reflects on Her First CHANEL Memory – Inspired by Nicole Kidman’s N°5 Perfume Campaign – A Dream That Became Reality on the Runway in 2022! Meanwhile, América González Reminisces on 90s CHANEL Ads, Crafting Collages from Iconic Campaigns. Both Models Shine in Karim Sadli’s Lens, Flaunting Two-Tone Sunglasses Evoking CHANEL’s Signature Style – A Testament to Eyewear’s Timeless Elegance and Confidence-Boosting Magic.
‘Before I say anything else, my favourite and the only sunglasses I wear at the moment are CHANEL sunglasses!” announces Loli-Bahia, who has been modelling for the House since 2020. For this campaign, the model wears an acetate shield adorned with a metal chain interlaced with leather: “I wear sunglasses in every season as soon as the sun shines. I do like wearing them indoors, but I feel a little ridiculous because it means I’m not in the same place as everyone else, so I tend not to!”
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