What is Apple Vision Pro?
The Vision Pro is Apple’s first spatial computer, powered by the advanced visionOS operating system. It allows users to interact with apps and content through intuitive eye, hand, and voice controls. Designed to elevate productivity, collaboration, creativity, and entertainment, the Vision Pro delivers immersive experiences that feel natural and boundaryless.
A New Frontier in Spatial Computing
The Vision Pro isn’t just a device; it’s an entirely new way of interacting with technology. With over 2,500 apps designed for Vision Pro, users can explore dynamic environments, access volumetric learning tools, or enjoy private virtual workspaces.
Whether it’s collaborating on 3D projects, streaming sports with real-time stats, or diving into immersive games, Apple Vision Pro is a game-changer for work, play, and creativity. Find out more in our interview with Apple Inc.’s VP Deirdre O’Brien.
WHAT’S THE FIRST THING YOU RECOMMEND POTENTIAL CUSTOMERS DO WHEN THEY PUT ON THE VISION PRO AT APPLE RETAIL?
We’ve known from the start that seeing is believing when it comes to Apple Vision Pro so we designed a demo experience for our customers with that in mind. This is a new product and a new platform — spatial computing with a magical new interface using your eyes, hands and voice and we wanted to give our customers a taste of it all with the demo.
Without giving it all away, because we really do want customers to experience it themselves, customers will:
- See and feel what it’s like to navigate with their eyes, hands, and voice
- Experience photos and videos come to life and try out Apple Immersive Video
- Be immersed in an environment and experience the ultimate entertainment device
- Try out apps and more
And we just released the first ever immersive music video celebrating The Weeknd’s “Open Hearts,” a brand-new song from the artist’s highly anticipated new album, Hurry Up Tomorrow. Available only on Apple Vision Pro, fans and customers can experience the immersive music video its well as the magic of spatial computing, by booking an Apple Vision Pro demo at their local Apple Store beginning November 15.
HOW WILL APPLE STORES FOSTER A COMMUNITY AROUND VISION PRO AS IT RESHAPES HOW WE INTERACT WITH TECHNOLOGY?
At Apple, we put our customers at the center of everything we do. That’s why with every Apple innovation, it’s important to us that we give customers the best experience we possibly can. Apple Vision Pro is a very personalized device, and there is no better place to experience it than at Apple Retail.
When our customers come into an Apple Store for a demo, our team members will be able to work with them on any vision needs they may have. We have a lensometer that is able to read a customers eyeglass prescription and bring out the correct lenses for the experience.
We know Vision Pro is a device that people will want to use in every part of their life, from entertainment to productivity, and we took that into consideration when we created the demo experience. It’s truly such a good taste of all that you can do with Vision Pro. Ultimately, our goal is for as many people as possible to experience the power of spatial computing for themselves.
WHAT BENEFITS DOES APPLE SEE IN SHOPPING FOR THE VISION PRO IN-STORE VERSUS ONLINE?
We understand that every customer journey is different — with many customers connecting with us virtually, through our online store or through the Apple Store app. And sometimes, they begin their shopping journeys in one of our stores. Often, it’s both, where they might order a product online and then pick it up in stores. Online, customers shopping Vision Pro can go through the face scan to get their precise fit, and connect with a team member for a personalized shopping session to learn more about spatial computing.
We also welcome customers who want to experience all the different ways Vision Pro can enrich their lives to stop by an Apple Store and try the demo themselves. Our team members couldn’t be more excited to share the magic of spatial computing with customers, and we’ve made the demo process so easy. In minutes, users will have a device fitted specifically for them, and soon they discover themselves in a rich world of spatial experiences unlike anything they’ve ever seen before.
Apple Vision Pro unlocks a world for possibilities, and it’s exciting to see how users are tapping into that potential in so many different ways, from watching their favorite movie on a 100-foot screen to reliving special memories in spatial photos and videos.
As one of Apple’s first adopters of spatial computing, what should customers keep in mind to make the most of their Vision Pro from day one?
APPLE PRODUCTS OFTEN REVOLUTIONIZE THE WAY WE INTERACT WITH TECHNOLOGY. HOW DO YOU ENVISION THE VISION PRO SHAPING EVERYDAY EXPERIENCES OR EVEN CHANGING ENTIRE INDUSTRIES?
For the first time ever, customers across UAE can experience the magic of Apple Vision Pro. This moment has been years in the making. It’s the culmination of so much hard work by teams across Apple, who worked together to achieve something unprecedented, and we are so excited to bring it to our customers.
Just as the Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing. This is a new era of computing that seamlessly blends digital content with the physical world — and that’s going to redefine how we connect, create, and explore.
Every time a customer discovers Apple Vision Pro, you can see their joy, wonder, and pure emotion for this incredible device. We know how passionate our customers in UAE are for Apple innovations, and we couldn’t be more excited to share with them something that’s truly so special.
IF VISION PRO HAD A ‘MOST MIND-BLOWING MOMENT’ DEMO REEL, WHAT WOULD BE AT THE TOP OF THAT LIST?
The entire experience is truly a delight, so it’s hard to choose just one! But if I had to choose, and something I find our customers also really love, is reliving their favorite moments in spatial photos and videos. They’re able to bring in photos shot on iPhone of a child’s birthday or a graduation, and view them in Vision Pro in an entirely new way. It’s remarkable!
AS AN APPLE VETERAN OF MORE THAN 30 YEARS, YOU WERE PART OF THE TEAM THAT LAUNCHED APPLE’S VERY FIRST RETAIL STORES IN 2001! IF YOU WERE TO SUMMARIZE IN A COUPLE OF SENTENCES THIS RICH JOURNEY THAT WITNESSED MANY PRODUCTS’ CREATION, RENOVATION, AND EVOLUTION, WHAT WOULD YOU SAY?
Apple is such a special place, and we’re proud that our products and services enrich so many people’s lives around the world. Apple Retail’s role is to bring the best of Apple to our customers and we do this through our amazing teams in store and online. We all get so much joy in sharing the latest Apple products with our customers. It’s our passion to connect with Apple customers in meaningful ways and we invite you to come in and visit us.
Revolutionary Features
- Immersive Hardware:
- Ultra-High Resolution: Two micro-OLED displays pack 23 million pixels—more than a 4K TV per eye—for unparalleled clarity.
- Spatial Audio: Individually amplified drivers create a 3D soundscape that feels like it’s coming from your surroundings.
- Powerful Chips: A dual-chip setup with Apple’s M2 and R1 chips ensures real-time responsiveness and fluid performance.
- Productivity Like Never Before:
- The Vision Pro provides an infinite workspace, where users can arrange apps side by side, at any scale.
- Mac Virtual Display lets you wirelessly connect your Mac for an expansive screen experience.
- Compatible with productivity tools like Microsoft 365, Zoom, Webex, and Box, making it ideal for work and collaboration.
- Entertainment Hub:
- Apple TV+ and More: Enjoy Apple Originals, over 150 3D movies, and immersive video content.
- Gaming Redefined: Play thousands of titles, including Apple Arcade games and spatial experiences like Puzzle Sculpt.
- Immersive Storytelling: The device supports Apple Immersive Video, offering 3D 8K visuals with a 180-degree field of view.
- Unmatched Creativity Tools:
- Apps like djay empower users to create music using just their hands. Design apps such as LiveSurface and Beautiful Things enable sketching and designing in 3D space.
- Accessibility & Sustainability:
- Vision Pro integrates features like VoiceOver, Switch Control, and color filters to cater to all users.
- Made with 100% recycled rare earth elements, it supports Apple’s goal of being carbon neutral by 2030.
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