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BULGARI’S AETERNA COLLECTION: A MASTERCLASS IN HIGH JEWELRY STRATEGY.

Scroll through the sparkles.
Bulgari's Aeterna High Jewelry and Luxury Watches Collection bridges eras with unrivaled craftsmanship. Witnessed at the majestic Terme di Diocleziano, a historic destination brought to life for Bulgari's exclusive showcase which BURO had the pleasure to visit. Discover how gems transformed into a flawless symphony, revealing nature's magnificence...

BULGARI’S STRATEGIC AND CULTURAL MASTERSTROKE IN VENUE SELECTION.

Aeterna unveiled its treasures in the timeless embrace of Rome’s Terme di Diocleziano. This ancient architectural marvel, shrouded in history, played host to a spectacular event, a testament to the harmonious collaboration between the Italian Culture Ministry and the Fondazione Bvlgari. It’s a celebration of heritage, philanthropy, and the enduring legacy of beauty.

THE INSPIRATION: A JOURNEY THROUGH HISTORY, ART AND INNOVATION.

Step into the boundless creativity of Bvlgari as they unveil “Aeterna” to the world, a dazzling homage to their 140-year legacy of reinvention. Inspired by the timeless allure of Rome, each piece is a masterpiece, meticulously crafted to transcend time itself. From exquisite gemstones to impeccable craftsmanship, every detail reflects Bvlgari’s unparalleled dedication to perfection. At the heart of the collection lies the Serpenti Aeterna necklace, a breathtaking symbol of the brand’s mastery over nature’s most precious treasures. “Aeterna” is not just a celebration of the past 140 years; it’s a testament to Bvlgari’s eternal quest for beauty and innovation.

DIVING INTO THE COLLECTION.

Bvlgari’s Aeterna high jewelry collection stands as a beacon of excellence and innovation in the world of luxury and High Jewelry. Renowned for its meticulous craftsmanship and unwavering dedication to timeless elegance, Bvlgari has strategically curated Aeterna to showcase the brand’s heritage while embracing the future. Each piece within the collection is not just a symbol of precision and refinemet but a testament to Bvlgari’s ability to transcend trends and capture the essence of eternal beauty.

Comprising over 500 treasures, from High Jewelry to High Jewelry Watches, and even luxurious Bags and Fragrances, Aeterna celebrates the artistry of the Magnificent Roman High Jeweler, weaving together gems, timepieces, precious leathers, and fragrant emotions into a tapestry of unparalleled beauty.

JEWELRY FOCUS: THE ‘EARTH SONG’ NECKLACE.

Lucia Silvestri brings to life nature’s vitality in her creation, Earth Song. This enchanting necklace weaves together a tale of elegance and kaleidoscopic wonder, featuring a luxurious pink gold chain entwined with three strands of vibrant gems totaling 345.68 carats. From fiery rubellites to serene hues of amethysts and kunzites, each gem, including green tourmalines and dazzling diamonds, adds its unique voice to the chorus.

Bvlgari’s artistry shines through in the delicate bezel settings, expertly crafted to embrace the substantial carat weights while maintaining a harmonious balance across the compact strands. By leaving the settings open at the back, these gems are free to caress the skin, allowing light and energy to cascade through their facets in a dazzling display.

ALSO READ: DAZZLING DIVAS: THE JEWELS THAT STOLE THE SHOW AT THE 2024 CANNES FILM FESTIVAL.