Hermès has chosen its new voice for menswear, and it is one that speaks with quiet authority and cultural depth. Grace Wales Bonner, the British-Jamaican designer behind one of fashion’s most intellectually charged labels, has been appointed Creative Director of Hermès Men’s Ready-to-Wear. The appointment marks the end of an extraordinary era. Véronique Nichanian, who defined Hermès menswear for nearly four decades, steps down as one of the longest-serving creative directors in the industry. Wales Bonner’s arrival doesn’t seek to undo that legacy, but rather to build upon it with a renewed sense of purpose.
At just 33, Wales Bonner has already established a decade-long body of work that reads like a masterclass in storytelling through style. Her collections are thoughtful explorations of heritage, identity, and artistry. Whether through hand-beaded tailoring or reimagined sportswear silhouettes, she approaches fashion as an archive of emotion and intellect.
At first glance, Hermès might seem far removed from the conceptual world Wales Bonner inhabits. In truth, they share the same language of devotion to craft. Both value detail, discipline, and longevity over trends. Hermès artistic director Pierre-Alexis Dumas said, “Grace’s take on contemporary fashion, craft and culture will contribute to shaping Hermès men’s style, melding the house’s heritage with a confident look on the now. Grace’s appetite and curiosity for artistic practice strongly resonate with Hermès’ creative mindset and approach. We are at the start of an enriching mutual dialogue.”
Expressing her feelings about her new role, Wales Bonner stated, “I am deeply honoured to be entrusted with the role of Creative Director of Hermès Men’s Ready-to-Wear. It is a dream realised to embark on this new chapter, following in a lineage of inspired craftspeople and designers. I wish to express my gratitude to Pierre-Alexis Dumas and Axel Dumas for the opportunity to bring my vision to this magical house.”
Wales Bonner brings with her a distinct voice rooted in craftsmanship and intellect, two values that sit at the heart of the maison. Her Hermès will likely continue the brand’s tradition of subtlety, but with a new narrative richness.
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