The 2026 Grammy Awards were a night of firsts for Bad Bunny. Yes, he became the first Latin artist with a Spanish-language album to take home Album of the Year. That alone would have sealed the evening. But before the envelopes were opened, he had already quietly rewritten fashion history. On the red carpet, Benito became the first person to wear Schiaparelli Men’s Haute Couture.
Designed by Daniel Roseberry, the look featured a black velvet smoking ensemble that balanced classic codes with subversion. The jacket carried a slightly cinched waist and strong shoulders, while a measuring-tape motif traced the lapels, a knowing nod to the maison’s surrealist DNA. Turn around and the real statement revealed itself: a corseted, lace-up back that challenged every tired idea of what red-carpet menswear is supposed to look like. The inspiration came from Schiaparelli’s ‘Shocking’ fragrance bottle.
Fashion often talks about “breaking barriers.” This moment did the work quietly. Just a velvet tuxedo, a corseted back, and a global artist who understands that the most powerful statements are the ones that speak for themselves.
Men’s couture has long existed in theory and archive, but rarely in practice on a stage this visible. That is what made this appearance feel genuinely consequential. Bad Bunny expanded the conversation around what men can wear, who couture is for, and how fashion intersects with cultural power. On a night already defined by record-breaking wins, this was another kind of victory. Quieter, perhaps, but likely to echo much longer.
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