Fashion stopped being just about what you wear a long time ago. It’s a full-on lifestyle package now, encompassing how you live, where you play, and even what you sip by the sea. This summer, luxury brands aren’t just dressing you up; they’re taking over some of the world’s coolest beach clubs, turning these sun-soaked hotspots into immersive brand experiences. From Ibiza to Saint-Tropez and Monte-Carlo to Sardinia, the boundaries between fashion, travel, and leisure blur as labels bring their signature style to iconic coastal venues.
Ready to see where your next stylish day in the sun could take you? Here’s your round-up of the season’s most fashionable beach club takeovers for 2025.
DOLCE & GABBANA AT CALA DI VOLPE, SARDINIA
Dolce & Gabbana bring their unmistakable Italian zest to Cala di Volpe’s sprawling saltwater pool, painting the space with their vibrant Sicilian Cart motif. Picture hand-painted vases, soft cotton towels, and cabanas that feel like a modern Mediterranean art gallery. For the first time, the brand’s creative touch extends to the Atrium Bar, turning this iconic terrace into a glamorous seaside oasis. Plus, an exclusive pop-up store lets you shop the summer edit just steps from the emerald waters of Costa Smeralda.
JACQUEMUS AT MONTE-CARLO BEACH, MONACO
Jacquemus has made a splash at the Monte-Carlo Beach Club, draping the legendary pier and Pool Café in its signature banana yellow and black-and-white stripes. The vibe is pure Riviera chic with sunbeds, parasols, and cushions echoing the playful yet refined look from the recent ‘La Croisière’ collection. Guests can stroll through two Jacquemus boutiques designed like the designer’s own Provencal home, complete with artful touches and regional charm. This collab is a stylish upgrade that keeps the beach club fresh while staying true to Monaco’s luxe DNA.
MISSONI RESORT CLUB AT OKU IBIZA
For its first beach club takeover on the White Isle, Missoni unleashes a wave of its iconic zigzag prints across Oku Ibiza. The brand’s bohemian roots shine through with a new boutique showcasing flowing kaftans, playful headbands, and vibrant accessories that channel Ibiza’s free spirit. It’s a colourful, laid-back way to enjoy all things Missoni while soaking up the island’s legendary vibe.
ALO BEACH CLUB AT MANDARIN ORIENTAL, BODRUM
Bodrum’s summer renaissance gets a wellness boost with Alo’s beach club debut at the Mandarin Oriental. Think neutral tones—espresso, gravel, bone—set against chic branding that includes a coconut cart to keep things fresh. Beyond the style, Alo brings its signature active lifestyle to the shore with yoga, sound healing, meditation, and outdoor workouts, turning this into a retreat that’s as mindful as it is stylish.
LORO PIANA AT LA RÉSERVE À LA PLAGE, SAINT-TROPEZ
Loro Piana returns for round three at Saint-Tropez’s Pampelonne Beach, dressing loungers, umbrellas, and cushions in its clean white and kummel hues. The beachside boutique is back too, spotlighting the Venetian Lagoon-inspired Resort 2025 collection. It’s an effortlessly elegant setup where refined comfort meets understated luxury on the French Riviera.
DIOR AT IL RICCIO BEACH CLUB, CAPRI
Dior’s ‘Dioriviera’ collection finds a perfect summer home at Capri’s Il Riccio, where the classic Toile de Jouy pattern blooms across parasols and lounge furniture in tangerine orange and navy blue. The result is an ultra-elegant escape that blends la dolce vita spirit with a fresh take on timeless motifs—a chic backdrop for anyone wanting a slice of Capri style.
BURBERRY AT THE STANDARD, IBIZA
Burberry turns up the brightness with a sun-washed spin on its iconic check, splashing the pattern across rooftop loungers, parasols, and seating at Ibiza’s Standard Hotel. The brand even takes to the waves with the Burberry Check Mate sailboat cruising the coastline—a mobile nod to their effortless luxury and playful sophistication. This takeover sailsthrough to October, keeping poolside cool all summer.
LOUIS VUITTON X ARNAUD DONCKELE & MAXIME FRÉDÉRIC, SAINT-TROPEZ
Louis Vuitton’s Saint-Tropez culinary venture teams up with Michelin-starred chefs Arnaud Donckele and Maxime Frédéric at the White 1921 hotel’s hidden courtyard gem. While not exactly a beach club, this spot offers a stylish respite from the sun, blending high-end dining with LV’s unmistakable luxury touch.
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