A Formula 1 grand prix (no matter where it is in the world) is already one of the most exclusive events on the global sports calendar. But what if we told you there’s a new way to experience it—one that makes even the paddock seem like general admission? Introducing House 44, a pop-up suite so ultra-luxurious, personally curated by Lewis Hamilton, that even seasoned F1 insiders are doing double takes. Price tag? Oh, not much, just $15,719 per person.
BUT WHAT EXACTLY IS HOUSE 44?
Named after Hamilton’s iconic racing number, House 44 is a partnership between the seven-time F1 World Champion and members-only club Soho House, where he’s held membership for over a decade. House 44 is a fully immersive hospitality concept designed to take trackside luxury to the next level. The suite fuses the eclectic charm of Soho House interiors—think mid-century meets modern British—with Hamilton’s sharp eye for detail and lifestyle design.
WHERE IS IT HAPPENING?
House 44 is making appearances at six Grand Prix weekends this season:
- Silverstone (British GP)
- Zandvoort (Dutch GP)
- Monza (Italian GP)
- Mexico City (Mexico GP)
- Las Vegas
- Abu Dhabi
While each location brings something unique, it’s the Abu Dhabi Grand Prix, from December 5 to 7, that’s setting the gold standard. For the season’s final showdown at Yas Marina Circuit, House 44 takes over the top-floor hospitality suites above the team garages, complete with front-row views of the finish line and direct access to the Podium Celebration.
Lewis Hamilton has long blurred the lines between sport, fashion, and cultural influence. From front-row seats at Fashion Week to producing an F1 movie, he’s designing cultural experiences. With House 44, Hamilton is flipping the script on what race-day hospitality can be. It’s designed for those who want an immersive, elevated, and unforgettable F1 experience. One that’s as much about who you’re with as where you’re sitting.
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