This year, Rally A’Shira Richard Mille traded the sands of Saudi Arabia for the cinematic landscapes of Morocco, bringing its all-female regularity rally to a new frontier.
Forty women from Europe, Asia, and the Middle East converged for a five-day, 1,400-kilometre journey that unfolded like a luxury road-trip fever dream: Marrakech’s terracotta glow, Casablanca’s seaside sweep, the Alpine chill of Ifrane, and the royal elegance of Rabat, all the way to the serene shores of Tamuda Bay.
Named after A’Shira, the South Star that once guided explorers through the night, the rally embodies courage, curiosity, and the kind of quiet determination that makes adventure feel effortless.
Co-founded and championed by Amanda Mille and Tilly Harrison, Rally A’Shira remains the Middle East’s first, and still only, all-female-led regularity rally, where precision, not speed, is the ultimate measure of mastery.
“For every woman taking part, endurance is more than a quality, it’s the essential tool that carries us through every challenge,” says Amanda Mille, who describes the Moroccan route as “nothing short of exceptional.” Harrison echoes the sentiment: “Regularity racing is about consistency, timing, and focus… control and awareness matter far more than pace.”
Rally A’Shira is a celebration of camaraderie, cultural discovery, and the thrill of charting new territories. And with future editions promising unexplored roads and fresh tests of endurance, this rally isn’t just expanding its horizons, it’s redefining them!
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