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Mattel honours front-line workers with new #ThankYouHeroes toy line

Mattel releases a new line to honour "everyday heroes" during the current pandemic...

Many of us around the world are currently living in lockdown — safely quarantined in our homes. However, there are those inspiring ones that are on the frontlines, battling the coronavirus pandemic in order to ensure our wellbeing. And saying a simple thank you can never be enough.

Toymaker Mattel (the American manufacturer behind Barbie) took its “Thank You” one step further by honouring the “everday heroes” during the pandemic with a new toy line.

Honouring doctors, EMTs and delivery drivers, 16 different action figures are now a part of Mattel’s #ThankYouHeroes line and with every purchase, the net proceeds will be donated to The Entertainment Industry Foundation, in support of #FirstRespondersFirst — a fund dedicated to providing essential items to frontline health care workers and their families, too.

Also, part of the line includes the Little People Community Champions set from Fisher-Price. The collection features a doctor, nurse, EMT, delivery driver and grocery store worker.

“#ThankYouHeroes is designed to immortalise and honour healthcare and every day heroes, and to drive additional donations to support first responders,” said Chuck Scothon, senior vice president of Fisher-Price and global head of infant and preschool for Mattel, according to Business Insider.

To discover more details and play it forward, head to

Now, take a look at photographs of Princess Charlotte helping those in needy.