In 1854, the house of Louis Vuitton began its journey as a brand catering to travel trunks. Now, more than a century and a half later, the Maison is venturing into the world of hospitality. The LVMH-owned brand is set to open a hotel on the glorious Champs-Élysées in Paris, bringing its journey full circle.
Located next to the Maison’s iconic flagship store on Champs-Élysées, the Louis Vuitton hotel will open its doors to visitors in 2026. So why is the under-construction hotel going viral on social media? Well, the posh world of luxury fashion, where branding and aesthetics are everything, doesn’t really go well with the rawness of construction. Thankfully, LVMH has found a clever way to keep things under wraps, literally, by placing a giant LV-monogrammed trunk over the upcoming hotel site.
According to a report by WWD, which predates the current social media hype about the hotel, the massive Louis Vuitton trunk-shaped structure is merely a hoarding put in place during the renovation, working as a double-edged sword, both creating buzz about the upcoming property while keeping its actual look hidden from the cameras.
While we have yet to learn much about the upcoming Louis Vuitton hotel, one thing is sure: it will boast enviable views of the Eiffel Tower. Apart from that, one can expect the property to embody Louis Vuitton’s signature Parisian charm and luxe aesthetic.