The TikTok Awards MENA are back, and this year, they’re bigger, bolder, and dripping in star power. Set to unfold on 8 January 2026 at the 1 Billion Followers Summit, the world’s largest gathering for content creators, the 2025 edition marks a new era for the region’s digital icons.
TikTok is teaming up with major industry players to turn the night into a full-blown cultural spectacle. L’Oréal Paris Middle East steps in as the main sponsor, bringing an immersive red-carpet experience and presenting the coveted Beauty Creator of the Year award. Puck Arabia and Bath & Body Works Arabia join the lineup to honour standout talents in food and lifestyle.
This year’s Awards celebrate the 66 creators who defined the MENA For You feed—trendsetters, educators, entertainers, athletes, and storytellers whose videos sparked billions of views and pushed regional culture onto a global stage. “The shortlist reflects the talent, diversity, and cultural impact of our community,” says Kinda Ibrahim, TikTok’s Regional GM.
Adding to the glam, actress Cynthia Samuel and travel creator Sherif Fayed will host the ceremony, with performances from regional favourites who fuelled TikTok’s biggest sounds.
Your vote decides the winners! Public voting is now live until 23 December 2025. A new era awaits… and so do the region’s next icons.
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