WHAT IS MATCHA? TREND OR TEA?

Matcha, away from the trend, is a ground powder produced from carefully grown and processed green tea leaves, has been savored in Japan for centuries.

But not until the present has this radiant green elixir stolen the world’s hearts—especially among wellness seekers, foodies, and luxury lifestyle aficionados. In contrast to traditional green tea, where leaves are steeped and subsequently discarded, matcha is whisked into water, and the entire leaf is consumed. Due to this, its benefits are amplified. A single serving of matcha contains the same level of antioxidants as ten cups of traditional green tea. So, now you know what is Matcha?

The Ritual Behind the Powder

Matcha is a ritual. Once performed in Japanese tea ceremonies, it was seen as a meditative practice. Nowadays, it’s been repackaged into lattes, smoothies, and desserts. In wellness circles all over Dubai and Abu Dhabi, matcha is often served in stunning ceramic bowls, whisked with bamboo-made chasen, and taken with almond milk or collagen creamers. And the appeal isn’t even in its health benefits. The way it looks is part of the appeal—its silky texture, dark green hue, and calming preparation process are all over Instagram and Tiktok!

Health Benefits That Can’t Be Ignored

Behind the buzz is hard science. Matcha is full of L-theanine, an amino acid that promotes focus without the crash of caffeine. Energy is slowly released. Levels of stress are reduced subtly. And metabolism? It’s been shown to get a natural pick-me-up. Immunity Support? Check. Skin Clarification? Check. And thanks to chlorophyll, matcha acts as a natural detoxifier, flushing out toxins while keeping the glow intact. No wonder it has become a staple in morning routines and post-yoga rituals.

Tips for Sipping Matcha the Right Way

For newbies, start with ceremonial-grade powder. Employ hot, but not boiling, water. It must be whisked to froth—not stirred. And while it can be taken plain, it’s amazing with plant milks or a hint of vanilla. For an indulgent twist, matcha lattes have been topped with edible gold flakes in some of Dubai’s trendiest cafés. When wellness meets luxury, matcha leads the way.

Where to Have Matcha?

Beyond online retailers, there are also unique, authentic venues across the UAE offering real matcha experiences:

DRVN Coffee: Imported ceremonial matcha served in handmade bowls with traditional preparation.

% Arabica: Global Kyoto brand, known for smooth iced matcha lattes across UAE locations.

So Matcha: A homegrown matcha boutique that’s dedicated entirely to matcha. Their menu features ceremonial matcha lattes, matcha soft serve, and even matcha-infused skincare.

Now you know!

So, what is matcha? No, it’s not just a green powder, it’s a lifestyle choice. A wellness companion. A beauty booster. And the drink of the elite! Indulge in the ritual, and don’t forget to start Pilates too!