The ‘Icons of Porsche‘ exhibition returns to Dubai this season, and it marks a special celebration – the 75th anniversary of the automobile brand. To commemorate the occasion, Porsche has partnered with Lego. As a part of the collaboration, Lego is rolling out an impressive lineup of Lego Porsche creations that will be displayed at the event. Among them are the Lego ‘Porsche 963’, LEGO ‘Porsche 911,’ and the Formula E Lego ‘Porsche 99X’ Electric models. Car enthusiasts are invited to immerse themselves in the Lego experience with the interactive Lego Dream Car Generator, a touchscreen installation that lets fans build their very own Lego ‘Porsche 963’ on a virtual production line.
The excitement doesn’t stop there – life-size Lego masterpieces will also be presented, including a stunning ‘Icons of Porsche’ mosaic. A mammoth desert oasis featuring camels and palm trees will also be on display.
“Inspired to dream in full color, Lego Middle East and Porsche are both innovative brands painting the world in joyous hues,” remarked Ula Bieganska, Head of Marketing, Lego MEA. “Vehicles have always been a part of the Lego Group’s story, and what better way to celebrate the 75th anniversary of this iconic car brand than with our own purpose-built installation dedicated to Porsche-themed Lego play.”
Apart from the awe-inspiring Lego creations, attendees of the ‘Icons of Porsche’ event get the opportunity to witness the newly premiered Porsche ‘Panamera’ and the futuristic fully electric ‘Mission X’ hyper car concept. For admirers of the brand’s rich heritage, the Porsche Museum Heritage Truck is a must-visit.
With six experience zones themed on history, culture, performance, and design, the event promises to captivate the anticipated 15,000 fans over two days. Live entertainment, art installations, food stands, and Porsche-themed merchandise will add to the electrifying atmosphere.
The ‘Icons of Porsche’ exhibit will be held on November 25th and 26th at The Slab, Dubai Design District.
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