Art and automobile: Mercedes-Maybach celebrates its 100th year with Ignasi Monreal

Celebrating the centenary of an automotive icon
Enter the surrealistic world of Mercedes and Ignasi Monreal...

When you think of a Mercedesโ€“Maybach, your mind instantly enters a world of comfort, excellence and only the highest form of sophisticated luxury. It has been around for years and has always been dubbed as the aura of grandeur โ€“ so, it’s no wonder that for its 100th anniversary, Mercedesโ€“Maybach chose to do something different to celebrate.

Showcasing the ultimate exclusivity and individuality of the Mercedesโ€“Maybach, the centenary of the automotive icon is being celebrated through a major collaboration with artist Ignasi Monreal. 

The globally acclaimed Spanish artist, mostly renowned for his emotive, dream-like images, reimagined the Mercedes-Maybach S-Class where it truly belongs โ€“ in a company of legends.

In a series of captivating murals that play with the fantastical style reminiscent of Renaissance-era masterpieces, the artworks blend the automotive’s heritage with mystery and legacy, to resonate with Wilhelm Maybachโ€™s once ambitious dream.

Commenting on the creation of this surreal world, Ignasi said: โ€œWe wanted to portray the Mercedes-Maybach as this legendary figure. The narrative begins with this group of โ€˜musesโ€™ that plant an idea in Wilhelm Maybachโ€™s head, and from there he delivers it to the world.โ€

The works will be used as part of Maybachโ€™s centenary celebrations while also showcasing the Mercedes-Maybach S-Class as the pinnacle of 100 years of automotive brilliance.