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Hublot launches its Big Bang in millennial pink

Hublot has reimagined its signature Big Bang watch in a trending hue...

If there’s a colour that has taken millennials by storm, it’s the one they’ve claimed for themselves. Enter millennial pink.

The beloved hue (it just doesn’t seem to go away) is back as it beautifully adorns a signature timepiece of Hublot.

Its iconic Big Bang timepiece has been christened in millennial pink — offering more than a watch and more a state of mind that is gender neutral — and it was designed in collaboration with Garage Italia and Lapo Elkann.

“At Hublot, we are particularly proud of the Art of Fusion. But the list of things we cherish also includes the ability to innovate, to change, to be different, and, of course, our watchmaking expertise,” explained Hublot CEO, Ricardo Guadalupe. “This Big Bang Millennial Pink that we have created with Lapo Elkann from Garage Italia sits perfectly within this pioneering vision. Our expertise in materials technology has enabled us to create a unique colour for this watch, Millennial Pink, symbolic of the world available to us, in its constant state of flux.”

Marking a new symbol of an entirely new generation, the Big Bang millennial pink challenges the brand’s traditional values and comes complete in a 42mm case that is made from lightweight aluminium, monochrome material and expert craftsmanship.

Supplied with two different straps, the Big Bang millennial pink will only be available in a very exclusive limited edition of 200 pieces.

Now, discover Ounass’ dedicated jewellery boutique.