BVLGARI PRESENTS SERPENTI INFINITO IN SHANGHAI: WHERE HERITAGE MEETS ARTISTIC INNOVATION.

The Timeless Serpent Unleashes Creativity and Transformation in Shanghai

Bvlgari unveils its mesmerizing new exhibition, Serpenti Infinito, in Shanghai, a captivating journey celebrating the ever-evolving symbolism of the serpent in art and design. Held in 2025, the Year of Snake according to Chinese culture, this exhibition bridges the past and future, East and West, creating a vibrant space for cultural and creative dialogue.

The exhibition showcases the works of 19 global and Chinese artists, including the visionary Refik Anadol, who debuts his groundbreaking masterpiece, Infinito. This AI-driven, 3D data sculpture captures the dynamic and transformative essence of the serpent. Presented within a dazzling 360-degree mirrored room, it offers visitors an immersive visual spectacle like no other.

The journey unfolds through three main chapters. The first, The Serpent Through History, delves into the cultural and mythical significance of the serpent in Chinese traditions and global lore, featuring heritage pieces from Bvlgari’s Serpenti collection, including legendary watches and jewelry.

The second chapter, The Serpent in Art, explores its symbolism as a guardian of wisdom, strength, and protection through compelling artworks. The final chapter, Modern Transformations, redefines the serpent’s essence with innovative techniques merging artificial intelligence and futuristic design, embodying its role as a beacon of modern art.

At the heart of this event, Bvlgari’s luxurious creations, such as gold and diamond Serpenti necklaces and watches, seamlessly intertwine with breathtaking contemporary art. Serpenti Infinito is more than an exhibition; it’s a celebration of cultural icons and boundless human creativity, where the serpent continues to weave its tale of infinite inspiration and transformation.

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