Winter just got a glamorous upgrade. APM Monaco has officially announced Egyptian actress and regional style icon Hannah El Zahed as its brand ambassador for the Middle East through 2026, and let’s just say, this match was written in the stars (and diamonds).
Known for her effortless elegance and modern magnetism, Hannah embodies the essence of APM Monaco: sophisticated, creative, and endlessly chic. With her radiant personality and refined aesthetic, she captures the brand’s signature “joie de vivre”, that joyful, French-tinged approach to style that feels both aspirational and utterly wearable.
To mark the beginning of this dazzling partnership, APM Monaco unveils its “Collection Hiver”, a love letter to the magic of winter. Imagine the shimmer of snowflakes caught in the moonlight, the hush of a cold evening wrapped in silver, and jewels that glisten like frost-kissed dreams. Every piece in the collection redefines winter elegance, bold yet graceful, versatile yet statement-making, ready to take you from morning coffee runs to midnight soirées with a single twinkle.
For APM Monaco, this collaboration is more than a campaign; it’s a celebration of shared values, artistry, innovation, and cultural connection. And with Hannah as the face of this new chapter, expect a year filled with elevated storytelling, exclusive experiences, and an extra touch of sparkle across the Middle East.
Because when APM Monaco meets Hannah El Zahed, winter doesn’t just arrive, it shines.
