In a perpetual journey of reinvention and elegance, Bvlgari unveils its “Eternally Iconic” campaign, an ode to five legendary collections that have defined the Maison’s creative legacy: Serpenti, B.zero1, Tubogas, Divas’ Dream, and Octo. Born as icons, these designs continue to evolve while staying true to their bold Roman identity and unmistakable aesthetic.
Rooted in Rome’s artistic grandeur and driven by Italian innovation, each collection draws from the city’s eternal beauty. From the Caracalla Baths mosaics inspiring Divas’ Dream, to the architectural strength of B.zero1, and the octagonal geometry of Octo, Bvlgari’s icons are more than jewelry, they are timeless expressions of culture, craftsmanship, and reinvention.
The campaign features exclusive cross-channel activations, including a digital documentary series starring global ambassadors Zendaya, Anne Hathaway, and Priyanka Chopra Jonas.
Beginning July 2025, Bvlgari will also host masterclasses led by its creative directors, offering rare insight into the artistry behind each icon.Set against translucent pedestals and a backdrop of Roman-inspired architecture, “Eternally Iconic” showcases Bvlgari’s ability to transform heritage into contemporary brilliance, proving that true icons are not just born magnificent, but reborn through time.
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