Audemars Piguet brought Swiss magic to the desert this week as it unveiled its House of Wonders exhibition during the seventh edition of Dubai Watch Week, a glamorous stop on the brand’s global 150th-anniversary tour. Held from 19 to 23 November, the immersive showcase celebrates not just AP’s legendary craftsmanship but also its long-standing friendship with the Seddiqi family, founders of the Middle East’s biggest watch event.
Set across 1,000 square meters in Dubai Mall’s Burj Park, the exhibition is a portal from the glittering Gulf to the quiet valleys of Le Brassus, where Audemars Piguet was born in 1875. Guests step through a reimagined version of the brand’s historic headquarters before journeying through a series of exquisitely designed chambers.
From the poetic “Clock Room” to the sleek “Vault of Design,” each space reveals a new facet of the maison’s universe, rare timepieces, mechanical marvels, design evolution and a peek at the future of watchmaking in the high-tech “Lab.”
The week’s programming adds even more sparkle, with innovation panels hosted in the House of Horology and hands-on masterclasses where visitors can try their hand at Haute Horlogerie’s most delicate gestures. In true Audemars Piguet spirit, Dubai Watch Week becomes not just a celebration of time, but of creativity, community and craft.
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