Jewels of the World is rolling back into Saudi Arabia, and this time, the trousseau is bigger, brighter, and hitting more postcodes than ever. Fresh off a blockbuster debut last year, the traveling showcase has upgraded to four editions across three Saudi Arabian cities.
By pitching its pavilion‑style showcase in three different hubs—and doubling down on Riyadh—Jewels of the World is turning the Kingdom itself into a pop‑up luxury district. The Al Khobar debut alone signals the buying power coursing through the Eastern Province, while the twin Riyadh dates guarantee a season‑straddling buzz in the capital. Add Jeddah’s art‑forward clientele, and you will have a stitched‑together market the industry can’t afford to ignore.
Expect the usual headline acts—heritage maisons with archives that read like royal diaries—sharing aisle space with hungry independents eager to impress the Gulf’s most switched‑on collectors. On the stands:
- Fine and high jewelry suites ready for red carpets or wedding majlises.
- One‑off gemstones that rarely leave private safes, let alone cross borders.
- Limited‑edition timepieces demand wrist real estate next to the latest smart‑watch drop.
- Bridal sets built for the region’s love of generous gifting.
In short, pieces that either haven’t been seen in the Middle East before or—crucially—haven’t been available to buy. For many brands, this is their shot at a Saudi debut; for visitors, it’s window-shopping turned acquisition.
The schedule for Jewels of the 2025 is as follows:
Al Khobar (7–10 May, Dhahran Expo)
Riyadh (14–18 May, Hilton Riyadh Hotel & Residences)
Riyadh redux (3–7 October)
Jeddah finale (11–14 October)
Registration is open now through the event’s site.
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