Tiffany & Co. welcomes Ramadan 2026 with Beneath One Crescent Moon, a campaign that looks to the night sky to explore unity, stillness, and inner reflection.
Inspired by the shared act of observing Ramadan under a single crescent moon, the campaign captures a moment experienced collectively yet felt personally. It speaks to stillness, intention, and the guiding light that defines the season, using the celestial as a metaphor for connection that transcends time and place.
At its core is an original Arabic poem by Emirati author and artist Alia Al Shamsi. Written with emotional restraint and lyrical sensitivity, her words trace the soft glow of the crescent moon and the way its light fosters closeness, even in solitude. Imagery of starlit skies and illumination evokes Ramadan as a time when connection is sensed rather than seen, when hearts are touched and inner awareness deepens.
That spirit carries through Tiffany & Co.’s iconic designs, each chosen for its symbolic resonance. Tiffany HardWear embodies inner strength forged through reflection, while Tiffany Knot speaks to enduring bonds. Tiffany T mirrors clarity and purpose, and the legendary Bird on a Rock captures optimism and spiritual renewal.
Visually, the campaign blends timeless Ramadan symbols with Tiffany’s distinctive codes. Crescent arcs of light, guiding stars, and deep night-sky hues create a contemplative world, one that honors Ramadan as a season of unity, reflection, and quiet brilliance.
ALSO READ: TIFFANY & CO. BRINGS ITS SPARKLE TO GUILLERMO DEL TORO’S FRANKENSTEIN.
