Cartier has unleashed its iconic Panther in spectacular fashion, transforming skylines and city squares into living canvases. The Maison’s latest campaign brings its legendary feline into the open air with bold digital and immersive displays, launched simultaneously around the world on September 1.
In Las Vegas, the Panther prowls in dazzling 3D inside the Sphere, the colossal glass dome wrapped with a screen spanning over 53,000 square meters. Across the globe in Tokyo, she dominates Shibuya Crossing with a monumental triptych, commanding attention amid the city’s busiest intersection. Paris offers a different twist: at Place Saint-Michel, the Panther seems to rise dramatically from the fountain, paired with a QR code that lets passersby explore her in three dimensions.
From London’s Piccadilly to Shanghai’s Exhibition Centre, the installations echo Cartier’s bold spirit. With a simple glance or the touch of a paw crossing the letters of the Maison’s logo, the Panther becomes inseparable from Cartier itself.
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