Founded in Monaco and shaped by the ease and polish of the Côte d’Azur, APM Monaco has built its identity around contemporary jewelry that balances elegance with accessibility. Known for weaving lifestyle and storytelling into its collections, the brand approaches each season as an opportunity to refine its visual language rather than reinvent it. For winter, that philosophy takes shape through ‘Hiver,’ a collection that returns to two of APM Monaco’s defining lines: Hearts and Enlacé.
The Hearts line draws on a familiar symbol. Heart silhouettes appear elongated and softened and sprinkled with glistening stones. Enlacé takes a more structural approach. Defined by interwoven forms, the line centers on ideas of connection and continuity. Its designs rely on repetition and balance, translating abstract notions of unity and strength into precise, modern compositions. Where Hearts emphasizes emotion, Enlacé emphasizes form. Together, the two lines establish a deliberate tension that anchors the collection.
The ‘Hiver’ campaign extends this thinking visually. References to snowfall and frost punctuate the collection’s geometry and surface treatment rather than appearing as literal imagery. Winter is presented as a state of stillness and clarity, reinforcing the collection’s focus structure and quiet expression.
The campaign continues APM Monaco’s collaboration with Hannah, who has appeared in the brand’s Middle East campaigns since November. Positioned within the accessible luxury space, APM Monaco continues to frame jewelry as part of a broader lifestyle rather than an isolated object. The ‘Hiver’ collection brings winter-inspired sparkles to your jewelry closet.
The Hearts and Enlacé lines from the ‘Hiver’ collection are available at APM Monaco boutiques in Dubai Mall, City Centre Midriff, and Galleria Abu Dhabi.
ALSO READ: APM MONACO ADDS A DASH OF SPARKLE TO WINTER WITH ITS ‘HIVER’ COLLECTION.
