WEARING LUXURY HOTEL MERCH IS CURRENTLY THE ULTIMATE FLEX, AND WE’RE TOTALLY HERE FOR IT.

WRITTEN BY: ANYA SETH
It's All “If-You-Know-You-Know” Vibes.

Ever wish you could look like you’re always on vacation, even when you’re just grabbing coffee or running errands? Well, here’s your chance: Resort Core is the hottest trend right now, and it’s all about wearing luxury hotel merch like you’re living that dream getaway 24/7. We’re talking branded hoodies, plush robes, and soft tees that scream “I’m on vacation,” but without the need for an actual flight ticket. It’s effortless, luxe, and honestly, who wouldn’t want to rock that vibe?

SO, WHAT’S RESORTCORE ALL ABOUT?

Resortcore is more than just a style, it’s a whole lifestyle. It’s the art of wearing merch from luxury hotels and resorts, with pieces that channel vacation vibes all year long. Picture this: soft linen sets, comfy hoodies, and chic bucket hats, all branded with discreet logos from top-tier spots like The Ritz-Carlton or Four Seasons. This trend is all about understated luxury. No need for loud, in-your-face logos. The beauty of Resortcore is in its simplicity: you’re showcasing your taste for the finer things in the most effortless way possible.

Think of it as the love child of quiet luxury and vacation chic, where comfort meets sophistication. Resortcore isn’t about showing off, it’s about a subtle flex that says, “Yes, I’ve been there, and yes, I know how to do luxury without trying too hard.”

WHY IS EVERYONE OBSESSED WITH RESORTCORE RIGHT NOW?

So, why is Resortcore suddenly everywhere? It’s all thanks to the rise of “quiet luxury” and, of course, TikTok. Luxury on social media is having a moment, and Resortcore taps into that perfectly. It’s aspirational, but in the most low-key, stylish way. Wearing hotel merch doesn’t scream “I’m rich,” but it does scream “I know good taste.” It’s the ultimate “I’ve been to the best places” flex, without the flashiness.

And then, there’s the vibe of vacation destinations like Atlantis The Royal and the Maldives, where the cost of a stay is practically the same as buying a designer handbag. So when you sport that hotel hoodie or robe, you’re not just getting comfy; you’re also nodding to your luxe lifestyle. It’s the perfect way to capture that vacation state of mind, no matter where you are.

HOW TO NAIL RESORTCORE

Getting Resortcore right is all about the little details. The key is effortless, laid-back chic. Start with a cozy hoodie or a soft tee from a luxury hotel, and keep it simple. Think minimalistic branding…no oversized logos here. A logo-embroidered hoodie from The Ritz? Perfect. A luxury hotel robe? Even better. These pieces are not only comfy but also make you feel like you’re living the vacation dream, whether you’re at home or out in the city.

The vibe should be relaxed yet polished. It’s not about trying too hard, it’s about looking like you woke up at a five-star resort every single day.

OLIVIA VON HALLE’S RESORT 2025 COLLECTION

For those looking to elevate their Resortcore game, Olivia von Halle’s Resort 2025 collection offers the perfect blend of luxury and craftsmanship. Featuring intricate Aari and Zardosi embroidery, these pieces transform silk staples into wearable works of art. The Yves pyjama and Queenie robe are ideal for transitioning from casual elegance to refined revelry, embodying the effortless sophistication central to Resortcore. Available exclusively at oliviavonhalle.com and Harrods, these styles redefine understated opulence for the season of celebration.

ALSO READ: CAN GEN Z AFFORD LUXURY? LOEWE ENTERS GENZ’S PLAYGROUND, TIK-TOK, SAYING “WHY NOT”.