Remember in 2023, when Hailey Bieber broke the internet by stepping out in a “Nepo Baby” tee, clapping back at critics with a simple yet powerful statement? It was a masterclass in turning the tables and reclaiming the narrative, all with just a few words on a T-shirt.
Bieber’s bold statement was followed by a cheeky one by Victoria Beckham. She released a white crewneck T-shirt stamped with “My dad had a Rolls-Royce,” referencing a viral moment from the Beckham docuseries.
But Bieber and Beckham are hardly the only ones using slogan tees to make a statement. Sabrina Carpenter, Zendaya, Charlie XCX, among others have also made clever use of slogan tees to speak their minds. Olivia Rodrigo waded into the age-old debate of “Which Sex and the City character are you?” with her own graphic tee, declaring herself “Carrie Bradshaw AF,” while Zendaya promoted her new film Challengers by sporting merch from the movie.
These slogan tees aren’t just for the famous, though. They’re a fun, easy way for everyone to express their sense of humor, pop culture preferences, or personal messages. Why the resurgence, you ask? It’s not really a surprise. Fashion, much like history, loves to repeat itself. The appeal of slogan tees, however, lies in their simplicity and impact.
A few carefully chosen words can convey a message, spark a conversation, or even make a political statement. They’re democratic, accessible, and endlessly customizable. You can pick up a tee with a pre-made slogan that resonates with you, or you can get creative and design your own.
Discover how the fashion crowd is wearing slogan tees below.
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