Remember Millennial Pink? Of course you do. For a hot minute in the mid-2010s, it was the color plastered across fashion, interiors, branding, and, of course, your wardrobe. It was the shade of choice for café walls, designer handbags, and overpriced smoothies, defining an entire era of soft, aesthetic perfection. Then, like every overexposed trend, it disappeared into the background, replaced by neutrals, dopamine brights, and whatever Y2K chaos Gen Z was cooking up.
Well, plot twist: Powder Pink is back, and it’s the main character of 2025.
What’s fueling the resurgence? A full-blown obsession with all things soft, feminine, and effortlessly chic. Balletcore is twirling its way through our wardrobes. Meanwhile, Tiktok’s viral Pilates Princess aesthetic remains committed to her wellness goals while sporting cute pink Stanley cups and Lululemon sets, cementing it as a uniform of the effortlessly chic. Not to mention, every “It” girl is currently in her Soft Girl Era, which is exactly what it sounds like: a full embrace of hyper-feminine details like dewy skin, silky bows, dainty pearls, and an entire wardrobe that looks like it was dipped in a cotton candy sky. Powder pink isn’t just a trend in this space; it’s practically a dress code.
And if one person has single-handedly solidified powder pink’s It Girl status for 2025, it’s Ariana Grande. Ever since she was cast as Glinda in Wicked, she’s leaned all the way into her character’s signature aesthetic, stepping out in an endless rotation of pink-hued designer looks long after the film made it out of theatre. The pop star is hardly the only one to embrace soft pink on the red carpet.
Anya-Taylor Joy, Sofia Carson, and Millie Bobby Brown, among others, have also opted for the shade at recent Award functions.
Can’t wait to paint your wardrobe powder pink? Here’s a little gallery of inspiration on wearing the hue in 2025.
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