This festive season, we’re putting the usual reds, greens, and gold on the bench. Our new festive go-to? Chocolate brown with a sparkle. This rich, indulgent hue has been bubbling under the radar for months, but now it’s stepped into the limelight as the color of the holiday season. It’s cozy, chic, and surprisingly versatile. We know what you’re thinking: the neutral tone has always been around. So, what makes it special this season?
For Fall/Winter 2024, designers gave brown the high-fashion treatment, transforming it from a humble neutral into a statement shade. At Bottega Veneta, Matthieu Blazy presented sweeping leather coats and maxi dresses in rich cocoa tones. Courreges swapped little black dresses for slinky chocolate versions, and Miu Miu had models strutting down the runway in chocolate leather pea coats, gloves, and handbags. Whether in leather, suede, or shimmering fabrics, brown dominated the runways, setting the tone for its autumn ascent.
Then came the viral moments that cemented brown’s cool factor. Bella Hadid made headlines when she stepped out with the suede Coach ‘Brooklyn’ bag slung over her shoulder. Meanwhile, Hailey Bieber had (yet another) viral moment of her own with the limited-edition Rhode fall phone cases. The dark brown version, titled ‘Espresso,’ quickly became theaccessory of the season. Every “It girl”—from influencers to A-listers—has one, and it’s no surprise that it’s already sold out.
Bieber didn’t stop there, though. She sent social media into a frenzy with her cinnamon glaze manicure: a glossy, shimmery brown look that practically screamed holiday-ready. The viral manicure, however, was only a teaser for her latest limited-edition Rhode lip peptide. Rhode’s latest lip drop—the ‘Cinnamon Roll’ Peptide Lip Tint—became the cherry on top of brown’s festive takeover. The shimmery, spiced brown gloss, inspired by Hailey’s homemade cinnamon rolls, fused cozy fall vibes with just the right amount of glamour.
So, why is dark, glitter-frosted brown having its moment? Because it’s the perfect blend of cozy and glam. It’s versatile enough to swap in for black and bold enough to stand on its own. Want to keep it simple? Pair a dark brown dress with gold accessories. Feeling adventurous? Go head-to-toe brown with a touch of sparkle. Whether it’s in leather, suede, or sequins, brown is redefining what it means to dress up for the holidays. It’s rich, it’s warm, and with a sprinkle of sparkle, it’s festive perfection.
Slip into our dark brown sparkly favorite this holiday season. Shop our dark brown edit below.
ALSO READ: HAILEY BIEBER IS INSPIRING OUR FALL MANICURE YET AGAIN!
