Winter just got a whole lot more stylish, thanks to Jacquemus. The brand’s latest holiday campaign, ‘Winter Retreat,’ is a masterclass in cozy chic, and it’s made even more irresistible by the magnetic presence of Alex Consani. With a vibe that screams “festive relaxation,” this limited-edition collection is everything we’re adding to our seasonal wishlist. Think luxurious comfort, elevated holiday essentials, and just the right amount of whimsy to keep you cozy in style.
The collection is all about taking Jacquemus’ signature pieces with a winter twist. We’re talking buttery soft knitted cardigans, shearling bags that will have you feeling snug while looking oh-so-cool, and a neutral color palette of beiges, creams, and whites that perfectly channel that chic, alpine vibe. But the real holiday magic lies in the details. From beanies to scarves, gloves, and even a knitted eye mask ( for those stylish winter naps) this collection features a range of covetable items.
In true Jacquemus fashion, there’s a fresh take on the classics, too. Picture the iconic ‘Pochette’ bag in full shearling glory or the ‘Le Bisou’ bag now boasting a new chain strap. And don’t forget the return of the ‘Le Rond’ bag, this time dressed in leather with a cozy shearling trim.
As if the fashion offerings weren’t enough, Jacquemus has teamed up with some seriously stylish collaborators to bring even more warmth to your winter. First, there’s the brand’s partnership with Trudon Candles, which results in a limited-edition version of their famous ‘Abd El Kader’ candle. Now dressed in a creamy hue, the candle still offers its signature fresh mint, lemon, and blackcurrant notes. Then, for those who prefer to make a statement in the snow, Jacquemus has teamed up with Moon Boot to create two unique pairs of ski boots. From the faux-fur-topped ‘1975’ tall boot to the mohair-clad ‘Icon No Lace,’ your après-ski game is about to reach new heights.
And let’s not forget the homeware gems that complete the collection. From Jacquemus-branded hot water bottles to XL Mikado games and wooden yo-yos, it’s a mix of luxurious and playful that ensures your holiday season is filled with both style and fun.
And let’s talk about that campaign for a second. If you’re not already sold, let us paint the picture: Alex Consani, decked out in Jacquemus’ chicest winterwear, gets up close and personal with—wait for it—cucumbers. That’s right, in one shot, she’s covered head to toe in fresh cucumber slices, and if that’s not enough, tiny tongs are popping up to add more. Surreal? Absolutely. But when Jacquemus is involved, it’s all part of the fun. In another shot, Consani sits at a table with a sewing machine, orange slices hanging on threads around the room like some bizarre fruit-inspired installation. And it doesn’t stop there. Picture her on a rowing machine (yes, in the middle of a ski resort), with a fan blasting a red Jacquemus logo-stamped scarf into a winter wind. The message? Jacquemus isn’t just a brand; it’s a whole vibe that is playful, unexpected, and a little bit cheeky.
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