When Nicole Kidman first twirled through Baz Luhrmann’s opulent fantasy for Chanel ‘N°5’ in 2004, she transformed a perfume campaign into cinematic mythology. Draped in couture, fleeing paparazzi into a dreamscape of romance and stardom, Kidman became an indelible part of the Chanel imagination. Two decades later, her official appointment as House Ambassador feels less like a new beginning than the continuation of a story that has long linked her world to the maison’s.
Few actresses have shaped the visual language of contemporary cinema the way Kidman has. Her career moves between grandeur and intimacy, each role revealing a different facet of control, transformation, and poise. That instinct for reinvention mirrors Chanel’s own evolution, which is never static, always attuned to the moment. Off-screen, her advocacy for women’s rights as a UN Women Goodwill Ambassador and her commitment to working with female directors reinforce a conviction that echoes the spirit of Coco Chanel herself.
Speaking about her appointment, Kidman said, “I am thrilled to be joining Chanel as it begins its new chapter with Matthieu at the helm. As someone who has such an appreciation for Haute Couture, I am so looking forward to witnessing Matthieu’s vision for the oldest Haute Couture House still in operation and having the opportunity to wear what I know will be gorgeous creations. Chanel has always been ahead of the curve, shining a smart and gracious light on women, and I am sure Matthieu will be no exception, just like Karl did in his time.”
Her partnership with Matthieu Blazy, the newly appointed artistic director of Chanel, carries symbolic weight. Blazy, known for his sensitivity to craft and narrative, described Kidman as the essence of the Chanel woman. further stating, “From the unforgettable Baz Luhrmann film to her countless red carpet looks, Nicole has always been part of the history of the House. Free and ever-changing, she is for me the embodiment of the Chanel woman. I know we also share a genuine passion for craft and savoir-faire. Having worked with Nicole in the past and now reuniting with her at Chanel is a dream come true and couldn’t make me happier.”.
Their reunion signals a conversation between two storytellers, one shaping worlds through fabric and the For Chanel, it is a reminder that the most powerful ambassadors are those whose stories are inseparable from the brand’s own. For Kidman, it is another role that feels destined.
