Miu Miu’s L’Été 2025 campaign is a celebration of freedom, nostalgia, and individuality. Photographed by award-winning artist Siân Davey in her fashion debut, the campaign unfolds in a tranquil garden, capturing a sense of calm and intimacy. With a cast that includes Callina Liang and Diana Silvers, the imagery reflects a raw, quietly rebellious spirit.
The collection reinterprets childhood dress codes with a playful, irreverent twist: Bold pinks, reds, and periwinkle meet cotton poplin, checks, and knits. Silhouettes range from classic to sporty: tennis skirts, aviator jackets, polos, and sundresses are styled with unexpected layers like bustiers over sweaters or fingerless gloves with embellished belts.
Continuing its collaboration with Petit Bateau, Miu Miu introduces ultra-soft, striped cotton basics, tank tops, tees, and briefs, exclusively co-branded and packaged.
Accessories echo the collection’s charm. Mary Janes, clogs, and mismatched sneakers add a youthful touch, while woven and raffia bags recall beach days and schoolyard adventures. Nature-inspired jewellery and oversized aviator sunglasses complete the look.
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