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J.W. Anderson opens his Spring/Summer ’18 campaign to the public

Your picture/Our future
Jonathan Anderson is taking a unique approach to his Spring/Summer '18 campaign. Find out what it is below...

There’s been a slew of Spring/Summer ’18 campaigns released lately however Jonathan Anderson is planning on taking a distinctly different approach for his eponymous brand’s newest ad campaign. 

Instead of enlisting a top photographer and model, the designer is instead asking the public to submit their own pictures as part of a wider initiative called ‘Your picture/Our future.’ The idea is that the brand will be able to promote future image-makers, and their images, according to WWD, helping to foster upcoming talent. He told the site, “I felt as if we were given a chance. We were all young, new and coming through together, particularly when we launched our campaigns. It felt right to give somebody else that opportunity. Fundamentally, it is about talent giving a chance to talent — this is something I really believe in.” 

The brand is accepting submissions from those aged 18-30 and the winning images will be chosen by Anderson, as well as a panel of leading fashion figures. 

The selected images will be featured online, in print publications and public spaces and the submissions will reportedly be used as part of a show the designer plans to curate in London later this year.

To enter, see the brand’s website. In the meantime, discover the new womenswear brand that is donating 90 per cent of its profits to charity