Adidas has sneakily introduced a new product to its Confirmed app: the ‘Box Shoe.’ What is it, you ask? Well, prepare to be amused, as it is precisely what it sounds like– a reiteration of adidas’ signature packaging into footwear. Imagine, if you will, the familiar sight of an adidas blue shoe box, but with a whimsical twist – now envision it transformed into a wearable shoe itself. This audacious concept, the adidas Box Shoe, boldly blurs the boundaries between fashion and functionality, reimagining the quintessential adidas box as a pair of stylish kicks.
Picture the iconic adidas blue shoe box flipped upside down with the lid under the box. On the top, it features a cut out to slip your foot through, a flap that works as a tongue and shoe laces on the criss-crossed on the remaining surface, completing what is obviously an April Fool’s prank. Yes, the Adidas box shoes are actually a joke.
The Confirmed app describes the product as “Blurring the lines between product and packaging, these adidas shoes are truly out of the box,” with no confirmed release date and the price listed as ‘Available Upon Request.’ Look closely at the product specifications and you’ll spot the code ‘AF0104,’ as in April 1, giving us a hint that the adidas ‘Box Shoe’ is, in fact, an April Fool’s Day prank.
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