Luxury e-tailer Farfetch has assigned Holli Rogers as its new Chief Fashion Officer. This is a specially-curated role for the former Fashion Director of Net-a-Porter and current CEO of Browns London, who also has a heap of experience between Neimus Marcus and Chanel as well. And with Farfetch expanding to the Middle East recently, we’re expecting a lot of things to come into fruition soon.
Texas-born Rogers has made a significant impact in the fashion industry over the years, especially with Browns in which she was part of the brand’s visual revamp and its collaboration launches around the world.
And it looks like her work will be cut out for her as, in addition to her new undertaking with Farfetch, she will also remain Browns’ CEO.
According to The Fashion Network, Farfetch CEO and founder José Neves said, “[Rogers] could bring her unique experience to the broader Farfetch business at an executive level. [Her] reputation, high regard among fashion CEOs, influencers and the wider industry, her relationships and her incredible aesthetic will be a huge benefit to Farfetch.”
Let’s see where Rogers will go with this. Exciting times ahead…
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