Set against the dynamic backdrop of Dubai, UAE, the campaign showcases the visionaries who are transforming the region with their bold ideas and unique perspectives. With a focus on pushing boundaries and inspiring future generations with innovation and inclusivity, the campaign features three local talents: Lana Albeik, Mohammed Alahbabi, and Hala Abdullah. Dressed in Calvin Klein Jeans, the campaign cast represents the diverse tapestry of the Middle Eastern diaspora and celebrates the region’s thriving artistic scene, brimming with cultural and inventive initiatives. The campaign has been unleashed across the Middle East, igniting a wave of excitement and anticipation. As a result, the coveted Calvin Klein Jeans styles are now readily available in stores throughout the region, giving style enthusiasts a chance to embrace the visionary spirit of the Middle East.
Hala Abdullah, A Multidisciplinary influencer.
Meet Hala Abdullah – a Saudi sensation in the world of fashion and beauty, known for her edgy yet refined style. Hala’s belief in the inherent purpose of every human being is the driving force behind her unwavering passion for serving others. For her, the key to navigating life’s unpredictability is rooted in finding one’s contribution to humanity and using that as motivation to propel forward. An unapologetic champion of women’s rights, Hala exudes strength and resilience, believing that the word “empowerment” is redundant when it comes to women. Her unwavering conviction and fierce spirit have earned her a devoted following and made her a trailblazer in her own right.
Mohammed Alahbabi, Photographer, filmmaker and visual artist.
Introducing Mohammed – an Emirati influencer and content creator with a flair for contemporary minimalism. Through his artistic lens, Mohammed effortlessly captures the essence of his daily life and style, showcasing a world of understated elegance and refined taste. A true creative at heart, Mohammed is more than just a digital influencer. With a passion for filmmaking, painting, and writing, he finds joy in expressing himself in a multitude of ways. For Mohammed, sharing his creativity with those he holds dear is a source of great fulfillment and inspiration. Living in the present moment is at the core of Mohammed’s philosophy, allowing him to savor life’s little pleasures and embrace the beauty of every passing moment. Yet, his faith, hope, and unbridled optimism help him navigate the uncertainties of the future with confidence and grace. With his unparalleled talent and refreshing perspective, Mohammed is a true visionary, inspiring countless others to embrace their unique creativity and live life to the fullest.
Lana Albeik, Model and filmmaker.
Lana Albeik, a Palestinian-Syrian beauty based in Dubai, is a multifaceted talent with a unique background steeped in filmmaking, storytelling, and Middle Eastern history. Driven by an unyielding passion to share her people’s stories with the world, Lana’s creative work and modelling career are the perfect canvas for her artistic vision. In a rapidly evolving digital world, Lana is convinced that making a difference is within reach, one significant presence at a time. For her, the world is a tapestry of different experiences, and it’s up to us to determine which ones we weave into the fabric of our lives. As a true believer that one’s character is defined by the version of themselves they show to the world, Lana knows that authenticity is the key to unlocking one’s full potential. Her unwavering dedication to her craft and her people is an inspiration to all who seek to make a meaningful difference in this world.