DREAM IN GRAIN: VALENTINO’S VAIN TAKES CENTER STAGE.

Maison Valentino continues its poetic exploration of femininity with the launch of the Valentino Garavani Vain bag campaign, the latest chapter in its creative journey. Directed by Alessandro Michele and lensed by Sharna Osborne, the campaign is a sensual homage to timeless elegance, captured through the nostalgic lens of analogue photography.

Set in grainy, faded tones, the visuals portray two women immersed in a world of shared glances, whispered secrets, and enigmatic glamour. At the center of every frame is the Vain bag. More than an accessory, it becomes a symbol of connection, confidence, and sensual allure.

The Vain collection showcases masterful craftsmanship and refined luxury. New designs include a top-handle silhouette in soft calf leather and glossy skins, an oval vanity-style bag with a structured flap lid, and updated signature shoulder bags adorned with floral embroidery, velvet, and bold animalier prints.

Adding a relaxed dimension, the Valentino Garavani Soft Vain clutch debuts in richly embroidered styles, featuring contrasting karung handles for a striking finish. Versatile and artfully crafted, the Vain bag family invites wearers into a timeless narrative, one of beauty, intimacy, and quiet power.

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